Production logo

While doing the project, my group and I realized we need to make a logo for our production company, which endend up being way harder than I thought it would be. I took the role of making the logo, and at the start I kept staring at the blank canva screen hoping to get any ideas but it was almost like I hit a writer's block without even doing any work

I started by just googling "production company logos" to get some inspiration and most of them are either way too complicated or ugly, and there was really no in between. I saw a lot of the film reel with the company name next to it type of logos which works I guess but felt kind of lazy. Then I saw some that were like super minimalist which I liked but also felt like they were trying too hard. I couldn't really find that middle ground.

Although, the idea of a minimalist logo sounded easy and doable for me, so I decided to go that route. My group and I decided to do something with a bird as we thought it would look cool, and also came up with the name "White Hawk Productions" to go with it. After that we looked for royalty free photos of an eagle silhouette and finally found one we were happy with and came up with this as the final product.

My Group and I went back and forth on whether to do "WhiteHawk" as one word or "White Hawk" as two but the two word version looked cleaner when I typed it out. I put "WHITE" in a black box because I wanted a sort of contrast that I saw in many minimalistic example logos, and then "HAWK" just floating next to it in the same font. The "PRODUCTIONS" text underneath was to make it clear the logo was for a production company. I used a different font for that part to give it contrast with the main title font.

Overall, I'm pretty happy with how it turned out. Is it perfect? No. Could a professional designer do 10x better in 20 minutes? Absolutely. This was the easy part, as now I need to figure out how to animate it into the film opening without it looking like a slideshow.